It's all a question of marketing. We'll turn the mine into an amusement park where visitors can dress up as miners. Mormesk, Shroom guys and the 5eyes with his flame skulls scare tourists. We'll disguise the mules as bulettes and have dancing skeletons held together by string. And people can buy genuine Forge of Spells scrap as souvenirs at the gift shop.
And what else do you want me to post? Was I not humiliated enough?